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How can you invest in real estate without being a landlord?

REITs—a simple and powerful way to earn passive income while you focus on growing your business. If the term sounds intimidating, don’t worry. I’ll break it down step by step so it’s easy to understand.

What is a REIT?

A Real Estate Investment Trust (REIT) is a company that owns or finances income-generating real estate. By buying shares of a REIT, you’re essentially investing in real estate without the hassle of owning property.

Step by step:

1. Research the REITS below

2. Open a brokerage account 

3. Open a Roth IRA or Individual Account (based on finance goals)

4. Invest Regularly: Make REITs part of your business growth strategy by investing consistently.

Here’s the kicker:

REITs are legally required to pay out 90% of their taxable income to shareholders, which means they’re designed to generate consistent income for investors.

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Why Entrepreneurs Should Care

• Passive Income: REITs pay dividends regularly, creating a steady income stream.

• Diversification: Owning REITs spreads your investments across different real estate sectors, reducing risk.

• No Hassles: No property management headaches—just collect your dividends.

Now, let’s dive into the 5 REITs entrepreneurs should know about.

5 REITs every entrepreneur should know about.

1. Prologis (PLD)

Sector: Industrial Real Estate
Why It Matters: Prologis owns warehouses used by companies like Amazon. With the boom in e-commerce, their properties are always in demand.
Dividends: Reliable and growing over time.
How It Helps You: Earn passive income from the logistics backbone of global trade.

2. American Tower (AMT)

Sector: Wireless Infrastructure
Why It Matters: Think of this as the real estate behind your cell service. American Tower owns the infrastructure that supports 5G and wireless communication.
Dividends: Consistent and backed by long-term contracts with telecom giants.
How It Helps You: As the world gets more connected, your investment grows.

3. Realty Income (O)

Sector: Commercial Real Estate
Why It Matters: Known as "The Monthly Dividend Company," Realty Income rents to essential businesses like Walgreens, 7-Eleven, and Dollar General.
Dividends: Paid monthly, making it perfect for steady cash flow.
How It Helps You: Provides dependable income to reinvest in your business.

4. Public Storage (PSA)

Sector: Self-Storage
Why It Matters: Life events like moving and downsizing keep demand for storage space high. Public Storage dominates this sector.
Dividends: Stable, with potential for long-term growth.
How It Helps You: Earn from a steady, recession-resistant business model.

5. Equinix (EQIX)

Sector: Data Centers
Why It Matters: Equinix owns and operates data centers that power the internet and cloud computing. Think of it as the real estate behind tech companies.
Dividends: Higher growth potential due to increasing digital demand.
How It Helps You: As businesses go digital, Equinix is at the center of it all, helping your investment grow.

How to Get Started

Here’s a simple way to start investing in REITs:

1. Research the Options: Look at the REITs listed above and decide which aligns with your goals.

2. Open a Brokerage Account: Platforms like Fidelity, etrade, Schwab, or make it easy.

3. Invest Regularly: Treat REITs as part of your business growth strategy by investing consistently.

Final Thoughts

REITs are a game-changer for entrepreneurs. They provide a steady stream of passive income while you stay focused on what you do best: running your business. Whether you’re saving for expansion, a rainy day, or long-term growth, these REITs are worth considering.

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